UX Strategy & Profiling
Understand users, journeys, friction points, decision behaviour and the product experience gaps that affect adoption.
Founder & Senior Product Design Advisor
Design leadership that connects user experience with business ROI.
I help founders, product teams and enterprise businesses improve digital products, complex workflows, landing pages and conversion journeys through practical UX strategy, product design and AI-enabled design evaluation.
17+ Years Experience
40+ Digital Products
UX • Product • ROI
What I bring
Experienced UX thinking for measurable digital outcomes.
My work sits at the intersection of design clarity, business goals, user behaviour and conversion performance.
Product Design Direction
Turn business requirements into usable, scalable and visually strong interfaces across web, mobile and dashboards.
Conversion & ROI Audits
Review landing pages, user flows and funnels to identify why users may not be converting or taking action.
Design Systems & QA
Create consistent UI foundations, component thinking, responsive patterns and design QA for smoother product delivery.
Advisory focus
Services for teams that want better digital performance.
From a quick UX review to deeper product experience strategy, the focus remains simple: make the product easier to understand, easier to use and stronger for business growth.
01
UX & Heuristic Evaluation
Professional review of usability, clarity, trust, hierarchy, interaction and conversion blockers.
02
Landing Page UX Audit
Focused evaluation of marketing landing pages to improve lead generation, messaging and CTA effectiveness.
03
UX-Ready Product Design
Product screens, dashboards, responsive web experiences and design direction for business-critical workflows.
04
AI-Enabled UX Enablement
Help teams use AI tools more effectively while keeping human design judgment, validation and quality control intact.
Industry exposure
Built across complex sectors where clarity matters.
Experience across HealthTech, FinTech, BFSI, InsurTech, SaaS, enterprise dashboards, portals, campaign systems and customer-facing digital products.
17+Years in UX & Product Design
40+Products & Digital Journeys
B2BEnterprise, SaaS & Advisory
ROIConversion-first Design Thinking
Start a conversation
Need a sharper UX review or product design direction?
Share your requirement and I’ll review how Northstar Digital Advisory can support your website, app, dashboard, landing page or product experience.